Lush + Luxe was launched April 2017, in Miami, FL by 20-year-old blogger, Lyrik Fryer. With the tropics as inspiration and a girl gang army growing by the day, Lush + Luxe is on a quest to providing fashion-forward cases without sacrificing protection. Since the launch of Lush + Luxe, the cases have been featured in three issues of Glamour UK giving the brand authority in a crowded market.